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The new generation Tata Sierra will go on sale on November 25 and it will be available in an expansive range
Tata Motors has pulled the covers off the production-spec Sierra giving India its clearest look yet at the all-new model in its brand new avatar. The reveal took place at the company’s dedicated Sierra Brand Day and the final production model stays rooted in the original Sierra’s design while encompassing modern styling details.
At the event, Tata curated an entire experience tracing the Sierra’s journey from the 1991 classic that many still remember fondly to the latest interpretation that will officially be launched on 25 November, 2025. The returning Sierra nameplate will be available in both ICE and electric guises and it will be positioned above the Curvv in the brand’s lineup.
The midsize SUV gets a three-quarter glasshouse, a panoramic roof, flush-type door handles and a black-painted roof finisher complemented by a clean and uncluttered surfacing. At the front, the Sierra features a full-width LED DRL that forms a single curve across the fascia and the lighting signature is mirrored in the slim rear light bar.
Other highlights are 19-inch alloy wheels, flush door handles and gloss black cladding along with a clamshell-shaped bonnet, wide rear haunches, a muscular black front grille and hidden wipers coupled with a powered tailgate. The interior comes with triple screens – a 12.3-inch touchscreen infotainment system, a 12.3-inch digital instrument cluster and a 12.3-inch front passenger display.
Tata has also confirmed the presence of a 12-speaker JBL Black audio system with Dolby Atmos. The IC-engined Sierra will be equipped with a 1.5L petrol and a 1.5L diesel engine while the electric version will use two battery packs with a claimed range going over 500 km between charges.
To elevate the unveiling, Tata Motors brought together a set of collaborations that mirrored the Sierra’s revived identity. Each partner contributed a piece of creative expression built around the SUV’s design philosophy – creating a multi-brand showcase that added cultural context to the Sierra’s return. Among the standout tie-ups was Delhi Watch Company, which crafted a limited-run Sierra-inspired timepiece. With only 500 numbered units planned, the watch integrates cues from the SUV’s B-pillar, the hidden horse graphic and the familiar topographic motifs.
Hip-hop artist Divine brought his own flavour to the table. His new track, “You & I”, features the Sierra as an on-screen co-lead. Streetwear label Gully Labs reworked its Dvaita sneaker with Sierra-inspired detailing – from contour lines to the yellow heel tab and the now-distinct horse insignia. Fashion house Huemn added its own chapter through a capsule collection of jackets, tees, caps that distils the Sierra’s attitude into graphic-heavy apparel.
Luxury design brand Nappa Dori contributed a travel-focused range that borrows its shapes and tones from the Sierra’s exterior and interior palette. Rounding off the partnerships was Starbucks, which unveiled a Sierra-themed tumbler displaying the SUV’s outline and familiar topographic lines. Commenting at the event, Martin Uhlarik, Vice President and Head of Global Design, Tata Motors and Executive Director of Tata Motors Design Tech Centre (TMDTC) said,
“The Tata Sierra is much more than a name or a vehicle; it’s a living symbol of Indian ingenuity and aspiration. For many, the Sierra evokes an everlasting longing—a silhouette glimpsed on the horizon, a feeling that lingers long after the journey ends. Today, that memory transforms into a bold vision for the future. With its timeless silhouette and indomitable spirit, the new Sierra pays homage to its roots while fearlessly embracing what lies ahead.”
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