GaadiWaadi –
Ather Rizta currently attributes to more than 70 per cent of the brand’s total sales; available in an expansive range with two battery options
Ather Energy, one of India’s leading electric two-wheeler manufacturers, has today announced that its family scooter, Rizta, has crossed the 2 lakh sales milestone. It comes just six months after Ather reached the sales of its first lakh Rizta units, in May 2025. The brand has achieved this feat in just 20 months since the scooter’s market debut.
Introduced in April 2024, the Rizta has helped widen Ather’s reach beyond its southern strongholds with newer markets responding well to the family scooter. The debut of new options like the Terracotta Red and the Rizta S variant with 3.7 kWh battery have also significantly contributed to the sales according to the brand.
Ather’s market expansion has come largely on the back of Rizta which has helped fill the gap to unlock demand in a new consumer base. Rizta now accounts for over 70 per cent of Ather’s total sales. Moreover, Ather has nearly doubled its market share in key states such as Madhya Pradesh and Chhattisgarh which have grown from 7 per cent in Q1 FY26 to 14 per cent in Q3 FY26 – till last month.
Its volume figures in Punjab grew from 8 per cent to 15 per cent and Uttar Pradesh from 4 per cent to 10 per cent in the same time period. It must be noted that Ather recently surpassed a major retail milestone of over 5 lakh electric scooters sold across India, according to Vahan and Telangana Vehicle Online Sales data.
Additionally, since Rizta’s launch in April 2024, Ather has rapidly scaled its footprint – adding Experience Centres across the country to reach 524 outlets as of September 30, 2025. Currently, the Ather Rizta is available in two variants – Rizta S and Rizta Z – both with an IDC range of 123 km and 159 km respectively.
It has a large seat and offers a storage space of 56L including a 34L under seat capacity and an optional 22L frunk accessory. It also has a floorboard that provides the rider with good leg space. Additionally, Rizta has several safety features like Skid Control as well as features that were previously available on Ather’s 450 series of scooters such as Fall Safe, Emergency Stop Signal (ESS), theft & tow alerts and ping my scooter (available with AtherStack Pro).
Moreover, at Ather Community Day 2025, Ather announced a major upgrade for the Rizta Z with touchscreen functionality. Earlier this year, Rizta was also introduced in Ather’s international markets – Nepal and Sri Lanka. Commenting on the new milestone, Ravneet Singh Phokela, CBO, Ather Energy, said
“Rizta has been on a roll from the very beginning, expanding our addressable market and enabling us to expand distribution aggressively, especially in Middle and North India. Going forward, our focus remains on strengthening product accessibility through deeper distribution, and building on this strong base.”
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