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Citroën Aircross X Max Turbo five-seater and C3 Live (O) will be available on a bookings-only basis with production aligned to confirmed customer orders
Citroën India has officially opened bookings for two new variants – Aircross X Max Turbo five-seater and C3 Live (O). Both models will be available strictly on a bookings-only basis with production aligned to confirmed customer orders. The Citroën Aircross X Max Turbo has been introduced as a comfort-focused configuration of the Aircross range.
It features a five-seat layout with enhanced second-row space including an additional 60 mm of knee room. Rear passengers also get a centre armrest with integrated cupholders and a three-step reclining seatback. The variant is offered in Polar White, Deep Forest Green and Perla Nera Black shades along with Fauve Dark Brown interior upholstery. Pricing for the Aircross X Max Turbo (5-seater) starts at Rs. 12.41 lakh (ex-showroom) for the manual transmission.
Alongside it, Citroën has launched the C3 Live (O) as a value-oriented variant positioned below the higher trims. The C3 Live (O) comes equipped with a bundle of over ten added features such as leatherette seats, a 10.1-inch touchscreen infotainment system with Android Auto and Apple CarPlay connectivity, built-in speakers, rear-view camera, chrome-accented fog lamps, full wheel covers, body-side cladding with chrome inserts and wheel-arch cladding.
The new variant is available exclusively in Perla Nera Black and is priced at Rs. 5.49 lakh (ex-showroom). Bookings for both the Aircross X Max Turbo five-seater and C3 Live (O) are now open across Citroën dealerships in India with deliveries expected to follow based on booking order and availability. The French brand operates under a new initiative that select variants are produced strictly against confirmed bookings – allowing the brand to respond quickly while keeping inventory disciplined.
Unlike conventional dealer-led stocking, the new framework relies on a continuous listen–learn–launch loop according to the brand. Inputs from retail trends, digital customer sentiment and dealer-level insights are analysed to guide variant creation and production planning. The result is a flexible lineup that evolves with customer demand while also offering buyers clearer delivery timelines at the point of booking.
Commenting on the new launch, Kumar Priyesh, Business Head and Director, Automotive Brands, Stellantis India, said: “Guided by the Citroën 2.0 strategy for India we listen closely, act quickly and build what customers ask for. By moving to a bookingsled mechanism for select variants, we can align capacity with real demand, sharpen our portfolio and bring stronger value to customers. The Aircross X Max Turbo (5seater) and C3 Live (O) are the first outcomes under this approach, with rolling actions planned. This is just the beginning as we remain agile to demand signals.”
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