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TVS Apache RR 310, TVS Apache RTR 310, TVS Apache RTR 200 4V and TVS Ronin were customised with specific Kutch themes
Rider engagement activities formed a key part of TVS Motor Company’s presence at the 2026 Rann Utsav in Gujarat where the brand hosted curated rides and interactive sessions for enthusiasts from across India and overseas. At the centrepiece of the showcase stood a collection of uniquely styled motorcycles created in association with Eimor Customs.
The project reimagined four production models – the TVS Apache RR 310, TVS Apache RTR 310, TVS Apache RTR 200 4V and TVS Ronin – through a design language shaped by the vast white salt flats and expansive blue horizons of Kutch. Each motorcycle features individually crafted paint finishes and selected tones that mirror the desert’s striking contrasts.
Specially designed metallic insignias indicate their bespoke status – ensuring these machines stand apart from their standard showroom counterparts. The emphasis throughout the lineup is on visual storytelling as you could readily see. Beneath the artistic design, the motorcycles retain their stock engineering as you might expect.
Engines, frames and running gear are unchanged as these editions serve primarily as conceptual statements. The company has indicated that there are currently no plans to introduce these customised versions into mass production. Among the display units, a Ronin built around an exploration-centric theme offered a more functional interpretation.
This particular motorcycle is equipped with dual-purpose tyres, a redesigned front mudguard and a reinforced rear carrier that supports modular luggage systems – making it better aligned with the terrain it symbolises. Attention to local heritage is woven into the finer details of the builds.
Textile-inspired patterns reminiscent of Ajrak artistry, earthy stitched finishes and a colour gradient shifting from sky blue to a salt-white shade collectively capture the character of the Rann landscape at sunrise, tying together culture, craft and motorcycling in a single cohesive presentation.
Commenting on the occasion, Sudarshan Venu, Chairman, TVS Motor Company, said: “The Rann of Kutch stands as one of India’s most remarkable expressions of culture and heritage. The Hon’ble Prime Minister Shri Narendra Modi’s long-standing vision and encouragement to promote India’s destinations, and experiential tourism has been a strong source of inspiration for TVS Motor. It is an honour to take this vision to the next level by pioneering motorcycling-led adventures that position India’s treasures on the global tourism map,”
The post TVS Brings Kutch-Themed Custom Apache & Ronin To Rann Utsav 2026 appeared first on Gaadiwaadi.com – Latest Car & Bike News by Surendhar M.