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TVS Motor Company surpassed the milestone of selling over one lakh electric scooters in a single quarter during Q3 FY26 in the electric two-wheeler space
The electric two-wheeler arena has entered a new phase of competition in 2026 with legacy manufacturers firmly taking control after years of startups having the upper hand. According to data compiled by JATO Dynamics, traditional brands collectively accounted for around 60 percent of total segment share by the first month of the new CY.
The surge has been led by established giants such as TVS Motor Company, Bajaj Auto and Hero MotoCorp which together have capitalised on their nationwide dealership reach, deeper vendor ecosystems and manufacturing capacity. Their scale allows faster production ramp-ups, improved spare-parts access and after-sales coverage compared to smaller rivals.
Consumer preferences have also evolved alongside the market. Early adopters once sought after innovation and price advantages but mainstream buyers are now giving more importance to reliability, ease of service, long term ownership costs and brand reassurance. The behavioural change has tilted demand toward companies with proven track records.
TVS, the Hosur-based manufacturer, has been among the biggest beneficiaries of this transition. By expanding its electric portfolio which comprises iQube and Orbiter, strengthening supply chains and targeting multiple customer segments, it surpassed the milestone of selling over one lakh electric scooters in a single quarter during Q3 FY26.
Even earlier supply disruptions did little to slow its growth trajectory. Bajaj’s recovery story has also been notable. After facing battery procurement constraints that temporarily affected production, the firm stabilised sourcing and scaled output again. A rebound in the December quarter helped it reclaim the second spot in electric scooter volumes – supported by an expanded Chetak range.
Startup performance, however, has been uneven rather than uniformly weak. Ather Energy posted encouraging quarterly gains driven by demand for its family-oriented Rizta model and operational streamlining. On the other hand, Ola Electric has experienced huge share erosion due to challenges in scaling service infrastructure and maintaining consistent customer experience.
Despite intensifying rivalry, the category itself is still at a relatively early stage compared with India’s overall two-wheeler market. Adoption is steadily increasing thanks to safer battery technology, wider charging and service access, improving resale and supportive policy measures.
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