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With the inauguration of its 200th Nexa Studio outlet, Maruti Suzuki is doubling down on taking its sales identity deeper into smaller and fast-growing towns
Premium car retail is no longer a metro-only game and Maruti Suzuki seems to understand that better than most. With the inauguration of its 200th Nexa Studio outlet, the company is doubling down on taking its sales identity deeper into smaller and fast-growing towns. More interestingly, the Studio format itself is relatively new as it was introduced only a couple of years ago.
It was created to replicate the Nexa experience in emerging markets without the scale of a full-sized showroom. These outlets combine sales, service and spare parts under one roof functioning as compact customer hubs. The milestone outlet has come up in Kharkhoda, Haryana. Instead of concentrating purely on big cities, the focus appears to have changed to regions where aspirational demand is rising steadily.
At the larger level, the Maruti Suzuki Nexa ecosystem now comprises more than 740 touchpoints across over 530 cities. The network operates through two distinct formats: expansive Nexa dealerships in major urban centres and the more space-efficient Studio outlets in developing markets. What makes this growth significant is Nexa’s contribution to overall volumes.
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In the last financial year, the channel delivered sales of more than 5.4 lakh units – accounting for nearly 30 per cent of Maruti Suzuki’s domestic performance. Launched in 2015, Nexa was originally pitched as a differentiated retail experience for customers seeking more polished and premium alternative than a conventional showroom environment.
Within just a year, the network had already expanded to 100 outlets – setting the tone for its aggressive expansion. Today, the Nexa portfolio includes models such as the Baleno, Fronx, Grand Vitara, XL6, Ignis, Jimny, Invicto and the recently launched e Vitara. Commenting on the new milestone, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said,
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“To cater to their needs, we are happy to expand our NEXA footprint to such locations. We are thankful to our dealer partners and customers for their trust and enthusiasm that continue to drive NEXA’s growth story. With their support, we aim to take the total number of NEXA Studio outlets to 600, by the end of FY 2030-31.”
The post Maruti Suzuki Nexa Sales Reach 5.4 Lakh Units In FY25; 200th Studio Outlet Opened appeared first on Gaadiwaadi.com – Latest Car & Bike News by Surendhar M.