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Made in Sanand, Gujarat, all-new Tata Sierra inching close to the Hyundai Creta, the best-selling mid-size SUV in India
The all-new Tata Sierra has reached its first major milestone, clocking 10,000 units in retail sales. Tata Motors had started delivering the all-new Sierra in mid-January. The all-new Sierra has shown phenomenal consumer response from day one. Tata Motors launched its Hyundai Creta rival on 25 November and started taking its confirmed orders on 17 December. It received more than 70,000 confirmed orders on the first day, with an additional 1.35 lakh customers in process to finalise their bookings.
In some cities, dealerships are stating a waiting period of as long as six months for the delivery of the all-new Sierra. During Tata Motors’ Q3 FY2026 earnings conference call on 5 February, Shailesh Chandra said that the all-new Sierra will be a key growth driver for the company and its production will be scaled up to meet the strong customer demand.
Speaking further, Chandra estimated that currently the waiting period for the all-new Sierra would be around six to seven months. Tata Motors is ramping up production and will further increase the capacity in two phases in the next five to six months, Chandra added. In his final remarks about the all-new Sierra, he shared that the latest model has enhanced the company’s profit margin.
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Tata Motors has positioned the all-new Sierra as a premium mid-size SUV and priced it in the range of 11,49,000 rupees (ex-showroom) to 21,29,000 rupees (ex-showroom). The company has equipped it with a raft of segment-first and best-in-class features to justify the same.
On the outside, the all-new Sierra features like 19-inch alloy wheels, flush-fitted door handles with welcome lights, a gesture-controlled power tailgate, and a hidden rear wiper. Inside, a 12.3-inch front passenger touchscreen, the largest-in-segment panoramic sunroof, a 12-speaker JBL Black sound system, adjustable under-thigh support for the front seats, 6-way power adjustment, memory, and welcome functions for the driver’s seat, and a dual-zone automatic climate control system are among the highlights.
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Tata Motors offers the all-new Sierra with 22 advanced driver assistance systems, an augmented reality head-up display, a 360º HD surround view monitor, and a slew of other advanced safety features as well. The company gives a choice of three engines: 1.5L naturally aspirated petrol, 1.5-litre turbocharged petrol, and 1.5-litre turbocharged diesel. Similarly, there’s a choice of three transmissions: 6-speed manual, 6-speed automatic, and 7-speed dual-clutch automatic.
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