GaadiWaadi –
Ather has rolled out limited time offers of up to Rs. 20,000 on Rizta and 450 series electric scooters in India
Electric two-wheeler manufacturer Ather Energy has announced a promotional campaign for its scooter lineup in India. As part of the initiative, buyers can receive total benefits of up to Rs. 20,000 on select models including the Ather Rizta and scooters from the Ather 450 Series range. The offer will be available at Ather Experience Centres across the country until March 31, 2026.
The benefits are made up of several components that collectively reduce the effective purchase cost. Customers using select credit cards can receive a discount of Rs. 10,000. The company is providing a direct cash reduction of Rs. 6,500 on eligible purchases. Buyers will also receive an extended components warranty package valued at Rs. 3,500 – bringing the combined customer advantage close to Rs. 20,000 during the promotional timeline.
With these incentives in place, the starting price of certain models has been revised temporarily. The Rizta S now carries a price tag of Rs. 1,04,758 (ex-showroom Mumbai) while the entry-level Ather 450S is currently priced at Rs. 1,13,100 (ex-showroom Mumbai). In addition to the company-led incentives, buyers can also take advantage of the PM E‑Drive Scheme which currently provides a subsidy of Rs. 5,000 for eligible electric two-wheelers.
The benefit is also scheduled to remain in effect only until March 31, 2026. Positioned as a practical electric scooter appealing to families, the Ather Rizta is driven by a 4.3 kW Permanent Magnet Synchronous Motor that produces 22 Nm of torque and enables a top speed of 80 kmph. The scooter is offered with two lithium-ion battery choices: a 2.9 kWh pack capable of delivering an IDC range of 123 km and a larger 3.7 kWh battery that extends the claimed range to around 160 km on a single charge.
Charging duration depends on the battery configuration with the smaller pack requiring about 8.3 hours for a full recharge while the larger unit can reach 80 per cent capacity in 4.5 hours when paired with a faster charger. It features a long 900 mm seat and a large boot. Suspension duties are handled by telescopic forks at the front and a rear monoshock setup. Braking hardware includes a 200 mm disc at the front and a 130 mm drum at the rear – supported by a Combined Braking System.
The Ather 450 Series is built around a hybrid aluminium chassis and the lineup includes the 450S, the more powerful 450X and the flagship 450 Apex. Across the range, the scooters share several mechanical components such as telescopic front suspension, a rear monoshock and dual disc brakes supported by CBS. They ride on 12-inch alloy wheels and offer a ground clearance of around 170 mm while under-seat storage capacity stands at 22 litres.
The 450S uses a 5.4 kW electric motor producing 22 Nm of torque and can reach a top speed of 90 kmph while delivering an IDC range of up to 161 km. Moving up the range, the 450X features a 6.4 kW motor generating 26 Nm of torque and can accelerate from 0 to 40 kmph in 3.3 seconds. At the top sits the 450 Apex, equipped with a more powerful 7.0 kW motor that allows the scooter to reach a top speed of 100 kmph while completing the 0 to 40 kmph sprint in about 2.9 seconds. Battery options across the 450 lineup include 2.9 kWh and 3.7 kWh packs.
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