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Offered in 330Li M Sport and M340i trims, the production of the BMW 3 Series 50 Jahre Edition is limited to just 50 units each
BMW India has marked the 50th anniversary of the globally iconic 3 Series with the introduction of limited run ‘50 Jahre’ Editions of the BMW 330Li M Sport and BMW M340i. Both models are locally produced at BMW Group Plant IN Chennai and their production is restricted to just 50 units each to emphasise the exclusive nature.
They will be retailed via the BMW Online Shop. The BMW 330Li M Sport 50 Jahre Edition is priced at Rs. 64 lakh (ex-showroom) while the BMW M340i 50 Jahre Edition is offered at Rs. 76.90 lakh (ex-showroom). Prices are inclusive of GST and cess but exclude road tax, TCS, RTO charges and insurance and let us take a deep look at them.
The BMW 330Li M Sport 50 Jahre Edition comes with sporty exterior enhancements like M high gloss shadow line, carbon fibre trim and a laser engraved ‘1/50’ badging on the B-pillar. Interior updates include a head-up display with 3D augmented navigation, carbon fibre inserts, electrically adjustable seats and a widescreen curved display running the iDrive Operating System 8.5.
The sedan is powered by a 2.0-litre four-cylinder petrol engine delivering a maximum power output of 258 hp and 400 Nm of peak torque – enabling 0-100 kmph acceleration in 6.2 seconds. The M340i 50 Jahre Edition features M-specific design elements such as blacked out fender badges, hubcaps, rear badging and laser engraved exclusivity markings.
Additional highlights include M performance accessories like a bespoke key fob, red marked steering wheel, carbon fibre trims and Jet Black 19-inch alloys with red brake callipers. Power comes from a 3.0-litre straight six turbocharged petrol engine producing 374 hp and 500 Nm – allowing a 0-100 kmph sprint in just 4.4 seconds.
Performance upgrades in the M340i include BMW’s xDrive all-wheel-drive system, M Sport differential, adaptive suspension and performance brakes. The luxury sedan combines these mechanical elements with digital enhancements such as BMW Live Cockpit Professional, a 14.9-inch curved touchscreen, a 12.3-inch digital driver’s display and advanced connectivity options.
Both editions are offered with exclusive colour schemes and Vernasca leather upholstery. Customers purchasing the M340i 50 Jahre Edition will also receive a 1:18 scale model of the historic BMW 3.0 CSL as part of the 50-year celebration gesture. Launched in 1975 as a successor to the BMW 02 Series, the BMW 3 Series has gone through seven generations and remains the brand’s best-selling premium model globally.
Commenting on the new launch, Vikram Pawah, President and CEO, BMW Group India said, “For five decades and across seven generations, the BMW 3 Series has stood as the undisputed benchmark for driving pleasure, a true pioneer that created a new vehicle category and continues to be the best-selling premium automobile worldwide. The ‘50 Jahre’ Limited Editions of the BMW 3 Series Long Wheelbase and BMW M340i are our tribute to this heritage.”
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