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BMW Group India sold 11,978 cars between January and September with a 13 per cent increase compared to the same period last year
BMW Group India is revving up the luxury segment with its best-ever sales performance in 2025. Between January and September, the company sold 11,978 units with a 13 per cent increase compared to the same period last year. The growth has been fuelled by strong demand across electric vehicles, long wheelbase sedans and SUVs alongside the benefits of new GST pricing and the festive season furore.
The third quarter proved exceptional with BMW posting its highest-ever Q3 sales at 4,204 units – a 21 per cent jump year-on-year. It must be noted that the month of September alone saw record deliveries. New product launches with attractive offers and enhanced aftersales services have clearly resonated with consumers across India.
Electric vehicles have emerged as a major growth contributor with BMW and Mini selling 2,509 EVs in the first nine months with a staggering 246 per cent increase over the previous year. As for products, the iX1 led the pack followed by the flagship i7. EVs now account for 21 per cent of total BMW sales in India and the brands supports the infrastructure with BMW Destination Charging, Smart E-Routing and complimentary Wallbox installations.
Long wheelbase models also contributed significantly to growth – rising 169 per cent to 5,720 units. The 3 Series, 5 Series, 7 Series and iX1 long wheelbase variants now represent half of all BMW sales. The 3 Series continues to dominate its segment with class-leading rear seat space and petrol engine performance while the 7 Series remains India’s most desirable flagship luxury limo.
BMW’s SUV lineup strengthened its position with 7,040 units sold – up 19 per cent on a year-on-year basis. The X1remains the highest-selling model as it accounted for over 30 per cent of BMW’s SUV sales while the flagship X7 leads the luxury space in that particular body style. SUVs now make up 59 per cent of the company’s total sales.
Mini also posted solid results delivering 468 units during the period with the Cooper S growing over 90 per cent year-on-year. BMW Motorrad recorded 3,976 motorcycle sales with the G 310 RR and imported 1300 GS/GSA models proving most popular. BMW’s new retail initiative enables new approach to showrooms, digital tools and spaces, backed by an investment of Rs. 365.6 crores across 56 facilities.
By the end of the year, BMW plans to expand its dealer network with 11 new touchpoints in nine cities. Complementing these efforts, BMW India’s financial services is enabling low EMIs, assured buy-back and flexible upgrades. Commenting on the new achievements, Hardeep Singh Brar, President and CEO, BMW Group India said,
“BMW Group India has continuously succeeded in attaining high growth throughout 2025. The highest-ever sales in first nine months as well as in the third quarter reflect our unparalleled focus on customer centricity. The strong product offensive coupled with excellent aftersales services, personalised brand engagements and financial offers have spurred demand significantly.”
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