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With the euro consistently trading at over 100 rupees month after month, European luxury carmakers are under pressure to maintain their profit margins
Ahead of the start of the new financial year in India, Mercedes-Benz and Audi have announced plans to raise prices of their cars. For the three-pointed star, this will be the second price hike in the calendar year following the first one in January.
Mercedes-Benz says it will increase the prices of its cars by up to 2%, and it will implement the revised pricing on 1 April 2026. The company cites two reasons behind this price hike. The first factor is the continued decline of the rupee against the euro, currently trading at 105.66 rupees.
A year ago, the euro traded at 94.55 rupees, which means the rupee value has declined by 11.75%. Besides the worsening exchange value, there’s the problem of rising costs. Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz, suggested that the company is absorbing some of these costs but needs to pass on the remaining hike to customers, without which it would be difficult to operate the business sustainably.
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Mercedes-Benz sells luxury cars in a variety of segments, with the A-Class priced from 44.45 lakh rupees (ex-showroom) as the entry point. Its range goes up to 4.20 crore rupees (ex-showroom) for the Maybach SL Monogram Series.
On 1 January 2026, Mercedes-Benz rolled out the first price hike, which was also of up to 2%. The company had passed a small part of the increase in costs to the market, but it said that it was looking at further quarterly price revisions to get close to the current foreign exchange levels. The company is trying to improve localisation, which should help shield it to some extent, though. In January, it began assembling the Maybach GLS in India – the first market outside the U.S. with localisation for the model. The company also began assembling the V-Class later.
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Audi will also increase the prices of its cars in India by up to 2% from 1 April 2026. Balbir Singh Dhillon, the company’s Brand Director for our market, attributes this revision to similar reasons: currency fluctuations and rising input costs. Audi’s line-up in India starts with Q3, priced from 43.23 lakh rupees (ex-showroom), and tops out with the RS Q8, which costs 2.34 crore rupees (ex-showroom).
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