Top 10 trending phones of week 40

The 17 domination continued in week 40, Xiaomi and Apple’s latest flagships remaining as the most popular phones in our database. The Xiaomi 17 Pro Max retained its crown, joined by its 17 Pro sibling and the iPhone 17 Pro Max on the rostrum.

Apple iPhone 17 Pro Max

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The 15T Pro and the vanilla 17 make it four Xiaomi phones in the top 5 – quite the achievement for the Chinese maker.

The Samsung Galaxy S25 Ultra and Galaxy A56 are best of the rest in sixth and seventh position.

Samsung Galaxy S25 Ultra

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The second-best placed iPhone is the vanilla 17 and that sits a relatively lowly eighth.

This week’s edition of the chart is completed by the iQOO 15, which is not even official yet, and the Xiaomi 15T. All in all a lot of reasons to smile around the Xiaomi HQ this week.