GaadiWaadi –
Maruti Suzuki led the way ahead of Mahindra, Tata and Hyundai as the top six carmakers had a stranglehold of about 93% of market share
Last year, the car market made one reality impossible to ignore: scale mattered more than ever. While 2025 delivered its share of surprises and ranking changes, overall volumes continued to sit firmly in the hands of a few familiar names. By year-end, Maruti Suzuki, Mahindra, Tata Motors, Hyundai, Kia and Toyota together controlled about 93 per cent of total sales.
The scenario left remaining manufacturers to compete for a shrinking slice of the pie. What truly set 2025 apart, however, was the reshuffling within this dominant group. Mahindra emerged as the headline story, climbing to second place in overall sales for the first time in its history courtesy of legacy nameplates and new launches.
In doing so, it displaced Hyundai, a brand that had held the runner-up position for close to two decades. The pecking order showed how decisively buyer preferences have tilted toward SUVs. Mahindra benefited from a set of new launches and updates rolled out over the last two years to wrap up 14 per cent market share. By covering multiple SUV sub-segments and price points, Mahindra ensured consistent footfalls across dealerships.
Design-based appeal, competitive feature packaging and timely model introductions helped convert potential interests into bookings allowing the brand to maintain grip on sales month after month. Vehicles such as the Thar Roxx, XEV 9e, BE 6 and XUV 3XO – debuted within the last couple of years – collectively pushed Mahindra past one lakh unit sales in CY2025.
The five-door Thar Roxx alone contributed over 53,000 units while the more premium XEV 9e still managed to attract more than 27,000 buyers. The homegrown manufacturer registered close to 18 per cent year-on-year growth and expanded its market share by 1.5 per cent. In contrast, other long-established players found themselves under scrutiny.
Maruti Suzuki retained its leadership position but grew at a steadier pace with 40 per cent market share – allowing rivals to gradually nibble away at its dominance and Tata Motors registered another successful annual tenure courtesy of expansion across ICE and electric segments. It achieved a significant milestone by posting its fifth consecutive year of record-breaking annual sales with a total of 5,87,218 units.
Meanwhile, Toyota and Kia managed incremental gains by fine-tuning their lineups and exploiting niche opportunities with Toyota balancing alliance-derived volume models alongside a stronger premium image. On the other hand, brands such as Honda, Volkswagen, Renault and Jeep struggled to generate momentum they used to have in the past.
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